Lumen on an iPhone X
Making Badoo, Bumble and Chappy, Andrey Andreev, understands a plain thing or two about internet dating. Lumen could be the venture that is latest in Andreev’s profession with cofounders, Antoine Argouges and Charly Lester. A imed at older individuals as opposed to the typical more youthful end of this age range — over-50’s are Lumenis the desired clientele.
Despite a website that is busy, Argouges views an enormous mobile market for Lumen; «When you have a look at relationship products specific to over 50s, they all are dating web sites. 80 million singles over 50 in united states and western European countries, yet the demographic is underrepresented by dating sphere.» Argouges must be bullish; he’s spent +$4.5 million within the software.
The scene is familiar. Swipeable pages, big images, bios however with one distinction.
All people have to upload a selfie within the verification procedure, and an algorithm authenticates this contrary to the other profile images offered. a good touch and a tragic indication of the occasions and difficulties with internet dating.
Dating apps are wide ranging. Any new software that is wanting to scale requirements another form of style of strategy and Argouges is wanting brand new things ; «we have been testing lots of various advertising models, making use of a mixture of online and offline, with a concentrate on offline because you want to fulfill our individual base and build up a discussion with them. For instance, this thirty days I will be going to a selection of sporting, musical and social activities that are matching with this brand name vision and demographics.» Time will tell if this bears better fresh fresh fruit than the spam that is usual buddies and paid-ads strategy that most dating apps prefer to utilize. Continue reading «Lumen Is ‘Tinder For Seniors’ Also It Simply Launched»